When driving a convertible with the top down, the force of air piling up against the windshield causes an increase in air pressure. Since the air pressure inside the cockpit is lower, when this air flows over the top of the windshield some of it seeks to equalize the air pressure difference. It does so by entering from the rear of the car into the cockpit. A great illustration of this effect is the fact that hair actually swirls and blows forward, not backward, when driving with the top down.